NewsWhip

OCTOBER 26, 2021

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 104

Survey Report Media B2B 104

The Resolution Blog

APRIL 23, 2018

One of these providers reported on online reach in terms of ‘potential daily reach’ whereas the second provided monthly audience figures for the same high-profile news website. Excel allows you to chop up categories of data into rows and columns which can be cross referenced and dissected later using pivot tables.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. 6) Contact management and analytics.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Much to their credit, Disqus has also seized the opportunity to invest in its product.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”. Did you hear the news?

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 17, 2023

My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. 3) There is no order of merit to this list.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. The service is a white label product that draws from iCrowdNewswire. Second, the gates are creating niches. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JANUARY 11, 2022

Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. A new powerhouse to shake up the all-in-one market? PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. I’ve used it three times and you can see a screenshot of the analytics below.

Marketing 64

Marketing Pitching Corporate Tools 64

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. Vendors love to make products sound like they solve all your problems. Read this guide first to understand the terminology.

Measurement 52

Measurement Communications Survey System 52

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Stuart is an international PR adviser, speaker, trainer, and blogger. Ask The Experts. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Here we go…. 2) Cision grows revenue and net income.

Software 108

Software Reddit Marketing Survey 108

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. For B2B product companies that number came in at 7.1% over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Masters in Communications

FEBRUARY 12, 2022

As these new channels and pathways continue to grow, they bring a whole new set of paradigms. Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52

Ethics Communications Print Television 52