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5 essential crisis management tips for PR professionals

Agility PR Solutions

At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of impropriety, negligence, or malfeasance, it falls to you to face the public […].

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

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A PR View Of Ellen’s Apology

ImPRessions - Crenshaw Communications

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. After a second Ellen apology to staff during a tearful Zoom meeting, employees learned that three senior executives would be leaving the show. They were also promised better perks and benefits.

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What to do during a PR crisis and how to move on

Onclusive

There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is almost always the case that more communication, and more well-informed communication, is the best strategy.

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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families. A detailed plan with concise action points during a crisis, as opposed to just acting on the fly, can help you save time and publish that information right away.

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference. Some say that earned media is a synonym for PR.