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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. When it comes to freelance content marketing , however, the parameters are often less clear. This type of work is not journalism, strictly speaking. Sites like Otter.AI

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7 reasons why effective PR is more important than ever

Remote PR Jobs

The public values journalism, and people are moving to media channels they trust. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

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30 podcasts PR pros should listen to

Remote PR Jobs

Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. theNewsWorthy Say hello to your new favorite morning tradition.

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

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How to Use Multimedia For Better PR Campaigns

Cision

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. To make an impact, content needs to shine. Multimedia is a crucial component to impactful modern-day journalism. About Seth Gilpin.

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