Institute for Public Relations

DECEMBER 12, 2023

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations.

Social Media 64

Social Media Media Analysis Survey 64

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Awario

JUNE 15, 2020

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario.

Analysis 110

Analysis How To Consumer Tools 110

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

Social Media 167

Social Media Trends Strategy Media 167

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. But if you don’t want to wait, you can read our full media analysis, now, inside our latest whitepaper: ‘ Building brand reputation in an era of greenwashing backlash ’.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. But if you don’t want to wait, you can read our full media analysis, now, inside our latest whitepaper: ‘ Building brand reputation in an era of greenwashing backlash ’.

Analysis 195

Analysis Media Financial Reputation 195

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Steak Umms takes a (big) stand on Twitter. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. Audience analysis and tracking can help you with this.

Newspapers 130

Newspapers Social Media Data Consumer 130

Agility PR Solutions

JULY 5, 2022

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. The post How to discover the perfect social media influencer for your brand appeared first on Agility PR Solutions.

Social Media 91

Social Media How To Brand Branding 91

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Awario

OCTOBER 13, 2020

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario.

Analysis 120

Analysis Brand Branding Analytics 120

Agility PR Solutions

JANUARY 17, 2022

Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. The post Why rebuilding trust with consumers must be a top priority in 2022 appeared first on Agility PR Solutions.

Consumer 147

Consumer Social Media Brand Branding 147

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What the analysis found was that while the posting frequency by brands was down 6.22% on Instagram in 2020, more content was directed to Instagram Stories.

Social Media 88

Social Media Healthcare Brand Branding 88

ImPRessions - Crenshaw Communications

JULY 18, 2023

Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage. Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences.

Examples 293

Examples Consumer Software Analysis 293

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Agility PR Solutions

JULY 20, 2021

Many businesses use social media as their primary marketing channel. Today, it’s a given that your ideal consumer is somewhere on social media, waiting for you to find them. The post Your complete guide to setting up a social media marketing funnel appeared first on Agility PR Solutions.

Social Media 85

Social Media Marketing Media Consumer 85

Cision

JUNE 24, 2015

Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. Don’t risk your reputation.

Social Media 120

Social Media Communications Crisis Communications Crisis 120

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

DECEMBER 7, 2023

This PR metric offers a competitive perspective on a brand’s presence in the media landscape and allows you to gauge the effectiveness of your efforts in relation to industry peers. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Media Mentions This is an obvious one!

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

This PR metric offers a competitive perspective on a brand’s presence in the media landscape and allows you to gauge the effectiveness of your efforts in relation to industry peers. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Media Mentions This is an obvious one!

Measurement 195

Measurement Analysis Reputation SEO 195

Awario

FEBRUARY 18, 2021

They post on social media, leave comments on videos and forums, and write blog posts. For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy.

Analysis 78

Analysis Marketing Video Data 78

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media 102

Social Media Trends Crisis Management Tools 102

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Just as happened with social media, many PR practitioners are not jumping in. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior.

Social Media 130

Social Media Measurement Tools Data 130

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. In early 2014, Disney Parks decided to bring some of their analysis work in-house.

Data 78

Data Social Media Consumer Trends 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Researching industry trends Stay abreast of the latest trends in the consumer electronics industry. Early planning Begin the preparation process well in advance.

How To 78

How To Analysis Resources Trends 78

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. Digimind Social Listening can help track these all-important mentions. This will enhance the reputation of the company.

Reputation 195

Reputation Corporate Brand Branding 195

5W PR

JUNE 13, 2023

Skincare Analysis and Customization AI can analyze skin conditions and provide personalized skincare analysis. By incorporating AI into skincare analysis, beauty brands can offer more targeted and effective solutions to their customers’ skincare needs. They can learn more about the preferences and trends of consumers too.

Analysis 88

Analysis Customer Service Data Trends 88

Onclusive

SEPTEMBER 16, 2021

This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Reader Engagement finally answers the question whether your earned media is actually being consumed, and if so, by who and for how long.

Strategy 397

Strategy Measurement Data Analysis 397