Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

Agility PR Solutions

AUGUST 9, 2021

One critical step in developing any marketing strategy is understanding the target audience. The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. There are many questions you must answer. It helps you know how to communicate with customers.

Consumer 155

Consumer Marketing Strategy Communications 155

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 173

B2C Strategy Retail Analysis 173

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. You can also use Google Alerts to monitor your own content and see how it is being shared and received by the public.

Google 86

Google Publicity Customer Service Web 86

5W PR

MAY 26, 2022

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular. This type of distinction is important for companies in the cannabis industry to make for the public.

Strategy 88

Strategy Publicity Crisis Analysis 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Public relations is HOT right now. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers. It’s not just about taste anymore.

Brand 78

Brand Branding Marketing Ethics 78

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 129

Film Marketing Sports Hotels 129

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions. As cord-cutting and advertising avoidance expands to […].

Consumer 131

Consumer Brand Branding Television 131

Agility PR Solutions

JANUARY 6, 2021

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. Here are […]. Here are […].

Trends 195

Trends Publicity Consumer Strategy 195

Agility PR Solutions

JANUARY 7, 2020

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? The post Coke fights back against allegations of dishonest marketing appeared first on Agility PR Solutions. According to the […]. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception.

Measurement 195

Measurement Analysis Reputation SEO 195

Agility PR Solutions

DECEMBER 19, 2022

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. What challenges does 2023 hold?

Privacy 85

Privacy Data Report Marketing 85

Agility PR Solutions

NOVEMBER 19, 2018

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. “Based on survey responses and analysis, […]. “Based on survey responses and analysis, […]. The post Do brands lie?

Consumer 137

Consumer Brand Branding Analysis 137

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances. And email campaigns work. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

The Hoyt Organization

JANUARY 25, 2024

This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. Know Your Target Audience High competition in the cannabis industry means that the marketing environment is noisy.

Strategy 93

Strategy Brand Branding SEO 93

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. Sentiment analysis is another powerful tool that AI can benefit from.

Social Media 62

Social Media Trends Analysis Media 62

Agility PR Solutions

OCTOBER 21, 2019

Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. The post Are you using customer profile analysis?

Analysis 87

Analysis Meeting Data Consumer 87

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Agility PR Solutions

MAY 7, 2020

As a result of the economic disruption caused by the ongoing coronavirus pandemic, we’ve seen a huge number of brands scale back their marketing activity. The post How coronavirus has changed the influencer marketing industry for consumers and brands appeared first on Agility PR Solutions.

Consumer 91

Consumer Industry Brand Branding 91

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics. Associate Director of PR and Communications, Edmunds.

Strategy 397

Strategy Measurement Data Analysis 397

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 201

Trends Marketing Brand Branding 201

5W PR

JANUARY 4, 2021

There have been countless articles written about how to market to boomers, millennials, Gen X, Y, and Z but Gen-N? That’s the label coined recently by Brian Solis of CMO Network to identify consumers driven to digital platforms because of the pandemic. More consumers were willing to leave their brand and try another.

Marketing 88

Marketing Consumer Analysis Brand 88

Agility PR Solutions

MARCH 20, 2022

Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions.

Video 166

Video Brand Branding Marketing 166

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. To learn more, visit [link]. .

Study 170

Study Brand Branding B2C 170

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. Reputation Management: Keeping tabs on public conversations and promptly addressing any negative comments or concerns.

Social Media 102

Social Media Trends Crisis Management Tools 102

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media. Is it marketing? Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

5W PR

JUNE 13, 2023

Skincare Analysis and Customization AI can analyze skin conditions and provide personalized skincare analysis. By incorporating AI into skincare analysis, beauty brands can offer more targeted and effective solutions to their customers’ skincare needs. They can learn more about the preferences and trends of consumers too.

Analysis 88

Analysis Customer Service Data Trends 88

Agility PR Solutions

MARCH 30, 2021

Social media platforms seem to be changing at a rapid pace, and companies have to keep up if they want to stay relevant with consumers, and their industries at large. One of the ways that brands can get their content in front of the eyes of the consumers is through using hashtags, especially on platforms […].

Marketing 166

Marketing Consumer Social Media Industry 166

Agility PR Solutions

DECEMBER 2, 2021

People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. The post People-based adaptive marketing—4 examples of success appeared first on Agility PR Solutions.

Examples 155

Examples Marketing Internal International 155

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322