Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands
Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
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Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
Agility PR Solutions
FEBRUARY 1, 2022
No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand’s reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management.
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Onclusive
MAY 13, 2021
While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.
Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis.
Prohibition
DECEMBER 13, 2021
Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.
Prohibition
JANUARY 7, 2022
Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?
Onclusive
SEPTEMBER 20, 2023
For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.
Onclusive
AUGUST 30, 2023
But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.
Presspage
FEBRUARY 28, 2024
While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.
Shift Communications
JULY 19, 2017
Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Sentiment/tone analysis. Social media management. This morning, G.W.
ImPRessions - Crenshaw Communications
JUNE 15, 2023
In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.
Wadds Inc.
FEBRUARY 15, 2023
A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.
Melissa Agnes
FEBRUARY 1, 2017
Welcome to episode #059 of The Crisis Intelligence Podcast, with Melissa Agnes and Sam Miller. Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. An important question that should be added to your risk analysis – every time.
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
In addition to generating written content, ChatGPT can also be used for media monitoring and analysis. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well. ChatGPT’s ability to process and understand large amounts of text data can also be beneficial for market research.
Cision
MAY 11, 2016
What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? The brand apologizes, keeps everyone informed and replies to every single message that comes its way. While watching Salesforce’s real-time responses, it is as though the brand had been a fly on the wall during her talk.
Melissa Agnes
SEPTEMBER 4, 2020
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. When it comes to online reputation management, ReputationDefender is the oldest and one of the most reputable players in this space. Who is ReputationDefender?
NewsWhip
NOVEMBER 2, 2021
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual.
Melissa Agnes
MARCH 6, 2018
Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
NewsWhip
FEBRUARY 23, 2023
It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. That level should be based on the historical analysis that you’ve done.
Shift Communications
JULY 24, 2017
s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.
NewsWhip
OCTOBER 21, 2020
It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.
Prohibition
DECEMBER 17, 2021
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.
Melissa Agnes
FEBRUARY 19, 2014
Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Or did last year’s crisis bury her too deep? source: businesswire.com ).
Remote PR Jobs
JANUARY 30, 2024
Through skilled communication efforts, PR professionals can articulate key messaging and positioning strategies, effectively influencing public opinion and shaping the narrative surrounding a brand, organization, or individual. Analytical thinking also plays a vital role in crisis management.
5W PR
JUNE 22, 2020
Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. However, how well the business can respond during a crisis always reflects on the public’s perception of the organization in the future, whether in a positive or negative light. Tips for Post-PR Crisis Management.
NewsWhip
SEPTEMBER 11, 2019
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.
Reputation Us
JANUARY 8, 2024
2024 will be another monumental year of continued change in the world of corporate reputation management. Boggs offers step-by-step actions to take to manage and preserve your organization’s most treasured commodity BEFORE it potentially wrecks your business. Simulate Your Own Crisis BEFORE A Crisis Annihilates Your Company.
Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.
Onclusive
DECEMBER 28, 2021
Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution.
Flack's Revenge
SEPTEMBER 11, 2019
What are the similarities and differences with other kinds of crisis management? A cyber-attack is a special kind of crisis. As such, these incidents add wrinkles to the traditional crisis management playbook. That means moving quickly to gather the facts and implement a crisis management plan.
Agility PR Solutions
OCTOBER 14, 2019
Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].
Flack's Revenge
AUGUST 14, 2019
Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. What to Do During a PR Crisis.
ImPRessions - Crenshaw Communications
SEPTEMBER 2, 2020
Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. CNN Reliable Sources. Our own Chris Harihar has been featured in a few issues for his commentary!
Buchanan PR
APRIL 17, 2024
It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. Social Media Monitoring Social monitoring involves the systematic tracking of brand mentions, keywords, and relevant conversations across various social platforms.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2020
It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. Toxic workplace threatens “Ellen” brand. Early efforts to manage the story were clearly aimed at protecting DeGeneres. That’s why her monologue had to address the discrepancy.
NewsWhip
MARCH 30, 2021
We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.
5W PR
JANUARY 31, 2024
Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.
Onclusive
NOVEMBER 8, 2023
But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.
Onclusive
NOVEMBER 8, 2023
But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.
Critical Mention
FEBRUARY 20, 2020
Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis.
Agility PR Solutions
JUNE 1, 2021
With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. Because the PR industry is struggling.
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