Analyzing First Responders In Crisis PR
ImPRessions - Crenshaw Communications
MAY 15, 2018
DeleteFacebook quickly became a trending topic. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Kelly emphasized that the family of the victim was the primary concern.
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