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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142
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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

It should outline how information is cascaded and approved through the organization, and through which channels internal and external communications will be deployed. Oftentimes, a bubbling crisis will hit Facebook groups, Reddit, TikTok or X before mainstream media catches on. Use Social Media to Your Advantage News moves fast.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Goals, channels and metrics for internal comms. Internal comms demand more focus. “62% In-house vs. agency.

Survey 81
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Mullick is a partner at an L.A. Struck by Caine’s inventiveness, he decided to make a video about the arcade.

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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. A random one-time Reddit hit is enough to skew a model, but if I had no part in creating the hit, if it was truly random, it has no place in the model. Christopher S.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I’m not saying pick one particular news agency and follow that agency. That became my life passion, and I continued growing in that career field.