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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 141
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. Staffbase has started a podcast dedicated to internal comms. However, these are exceptions.

Brand 146
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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

It should outline how information is cascaded and approved through the organization, and through which channels internal and external communications will be deployed. Oftentimes, a bubbling crisis will hit Facebook groups, Reddit, TikTok or X before mainstream media catches on. Use Social Media to Your Advantage News moves fast.

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners. What type of trends do you look for when monitoring for consumer insights? Some of the most engaging Disney stories this summer were Halloween-themed.

Data 78
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Five ingredients for real-time crisis comms

NewsWhip

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too.

Crisis 78
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Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]

Sword and the Script

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Keyhole monitors for mentions, hashtags, influencers and keywords across Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, blogs and forums. “With the buyout, Q4 Inc. More gen AI.

Software 129
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Goals, channels and metrics for internal comms. Internal comms demand more focus. “62%

Survey 81