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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.)

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Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions. Regardless of geographical location, many (46.7%) agencies believe that the demand for their services will be higher this year than in 2022.

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Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Coordinate your social media and PR strategies to take full advantage of this opportunity.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. For Channel Partners Online, all things channel are of interest. How about any pet peeves?

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.