Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. In hindsight, I think it was because agency life was my comfort zone.

Agency 108

Agency Travel Groups Community 108

5W PR

NOVEMBER 29, 2021

For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. The post Developing key messages in marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Reassuring Consumers. When a key marketing message reassures customers, it conveys comfort.

Marketing 88

Marketing Insurance Insurance Mobile 88

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

NOVEMBER 16, 2018

27% of respondents from governmental organizations reported they had been affected by fake news multiple times, while only 10% from private consultancies and agencies said the same. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JUNE 26, 2020

Here Zuckerberg is right—this is not the purview of social media companies. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

For the inside scoop on everything you ever wanted to know about media but were afraid to ask, there’s the MuckRack blog. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

Scott Public Relations

FEBRUARY 14, 2019

Scott Public Relations supports the Guardian Angel School in Pacoima for this reason. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Read about the school here.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

AUGUST 27, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Learn more about Professor O’Connor’s book here.

Insurance 45

Insurance Insurance Healthcare Communications 45

Communications Conversations

NOVEMBER 14, 2018

At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. Q: Many would say media relations is dying. What would you say about media relations’ role in the mix at Blue Cross? How has insurance becoming interesting and fun for you?

Energy 60

Energy Agency Insurance Insurance 60

Scott Public Relations

AUGUST 16, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

JANUARY 24, 2019

Coordinate your social media and PR strategies to take full advantage of this opportunity. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Reputation Us

APRIL 17, 2019

Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jeanie Lunsford-Batson has 25-years’ experience in communications, marketing and public relations. Michele Houck.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

NOVEMBER 30, 2018

Social media can be a tricky nut to crack, but approach the task with a plan and concrete goals and you will find the rewards much more worthwhile. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Scott Public Relations

DECEMBER 13, 2018

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.Sign

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

SEPTEMBER 26, 2018

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 16, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

FEBRUARY 14, 2019

Scott Public Relations supports the Guardian Angel School in Pacoima for this reason. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Read about the school here. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Absolutely. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 27, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Learn more about Professor O’Connor’s book here.

Healthcare 40

Healthcare Insurance Insurance Communications 40

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. Does the gin work? Well, does it matter? Netflix Pops Up with a Gilmore Girls Diner.

Brand 136

Brand Branding Local Hotels 136

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice?

Ethics 69

Ethics Storytelling Communications Training 69

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. Having strong media relations skills. Natural disasters are unpredictable.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

Leadership 353

Leadership Insurance Insurance B2B 353

The Hoffman Agency

JULY 23, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. It was what, presumably, the agencies entering felt was their best, most impactful work. Single figures. It’s not me, it’s you.

Measurement 28

Measurement Insurance Insurance Reputation 28

Scott Public Relations

FEBRUARY 1, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 49

Insurance Insurance Healthcare Communications 49