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Future skills for public relations practitioners - World PR Day

Stephen Waddington

It is no surprise that demand for public relations roles is booming. Public sector organisations and large businesses typically already had resilience plans in place that were well tested. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.

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Want To Tell Your Story? Tell Your Public Relations Firm

ImPRessions - Crenshaw Communications

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Tell Your Public Relations Firm appeared first on Crenshaw Communications.

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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said. A brand’s communications should remain “simple, short and concrete,” he said.

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Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Backlinks created by your public relations campaign can certainly be helpful, but where those backlinks come from matters.

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3 Steps for Effective Crisis Communications Management

Onclusive

Once someone at your company or agency partner (i.e. Without this, the public will turn to other sources for information, which may be inaccurate. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts. Identify who is responsible for listening, and when.