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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Contently recently helped a staffing agency put together a white paper on the current talent landscape. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40
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Turning Prospects into Customers with a Robust Content Pipeline

Contently - Strategy

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. Alex starts comparing project management tools, seeking features relevant to design agencies. Imagine we’re a fictitious project management software company called “ProjexFlow.”

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others. We recommend including them if you can.

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Download today. Source: Tower Electric Bikes 4.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. The quotes pique far more interest around our guests and their interviews.