Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

Shift Communications

OCTOBER 24, 2017

Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. This makes it that much harder to stand out in both the reporter and public’s mind. One way to spice up the pitch is using Google Trends early on to identify other food related trends and tailor your recipe pitch accordingly.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JANUARY 28, 2019

Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. This doesn’t mean hounding reporters every chance you get. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc.,

How To 89

How To Case Study Conference Web 89

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60

Survey Data Pitching Report 60

Shift Communications

DECEMBER 30, 2015

How to Build Rapport and Pitch Media Using Twitter. PR pros know that journalists aren’t limited to being pitched solely via email anymore. Twitter is emerging as a new frontier of pitching opportunities for the savvy PR professional. Everyone’s favorite blue bird is here to stay, so harness its power for your PR.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Relationship Building.

Skype 60

Skype Creativity Education Construction 60

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

Siri, find me the top food and wine reporters. that prefers pitches via e-mail with phone call followup afterward. Today, most agency executives only seem to agree on what the limits of AI in PR will be. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists?

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. Our reporting has stepped up. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. s side of the story.

Case Study 92

Case Study Crisis Study Strategy 92