Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. These are just a number of use cases for this industry and trending data.

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Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. That approach, although understandable on the surface, misses a number of undercurrents that B2B marketers will start to encounter.

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Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Here’s a quick overview of how each can help support your PR program. Marketing Analyst. Google Trends. Casey Egan.

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Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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Shift Communications

SEPTEMBER 12, 2017

Sources of Great Data for Predictive PR. So, what data fits the mold for the above criteria? What data do we have access to as communicators? A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Stay tuned! Christopher S.

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Shift Communications

SEPTEMBER 25, 2017

The second scenario where predictive analytics often fails is with black swans – events that are significant and impactful, but could not be foretold from existing data. While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time. Stay tuned!

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Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The chefs grab their beets and lamb; we collect our data. The same can be said for marketing.

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Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. Marketers and advertisers pay attention to this. Marketing Coordinator.

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Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

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Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Views are what start our journey towards video marketing success, but even this number can be misleading. As in the early days of the web, video measurement still lags behind other content marketing measurement. The Old Way. Christopher S.

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Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Marketing Analyst . Casey Egan.

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Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Vice President, Marketing Technology.

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Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created. Vice President, Marketing Technology.

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Shift Communications

APRIL 28, 2015

As marketers and users in the world of social content distribution, we often wonder what’s next. Lately, that focus has turned to data. Data is the way to determine what works, what spreads, what stories will be shared and in what ways. Marketers have long tried to determine what makes something go viral.

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