Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Wall Street Journal , with clickable links to bios and recent articles published by. What’s most intriguing for PR agencies might be the insights that Muck Rack can provide that are, shall we say, contrary to what you might expect.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. This is because the digital skillset in large corporate businesses is abysmal. Marketing automation can take it even further. So what happens next?

Marketing 60

Marketing Measurement B2B Content Marketing 60

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others.

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. The Flack Hacking the News ISIS JOurnalism Media PR Propaganda Russia' You should be ashamed.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. There’s got to be a better way.

Software 93

Software Banking Technology Data 93

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 67

Internal International Conference Public Affairs 67

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. The Industry Take On AI So Far. Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Kelly Rusk is communications director and partner at the Banfield Agency.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Kelly Rusk is communications director and partner at the Banfield Agency.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52