Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 142

Analysis Tools Software SMB 142

Shift Communications

AUGUST 26, 2015

Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media. Social media is a microscope into the petri dish of user feedback.

Social Media 60

Social Media Tools Marketing Media 60

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

PR 20/20

JANUARY 16, 2023

For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. It’s their online spokesperson(s).

Brand 100

Brand Branding Community Wikipedia 100

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] .

Tools 60

Tools Pinterest Marketing Media 60

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Contently - Strategy

OCTOBER 4, 2018

You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. ” Take IBM, for instance.

Brand 111

Brand Branding LinkedIn Instagram 111

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

JANUARY 24, 2019

Google Analytics and tools that monitor social media data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating. Coordinate your social media and PR strategies to take full advantage of this opportunity. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Shift Communications

SEPTEMBER 3, 2015

Also consider adding buttons that direct to the blog’s social media – Facebook, Instagram, Twitter, and Pinterest are four great pillars. Put social media to use; it may sound like common sense, but tweeting and posting your content daily, using appropriate hashtags, etc., 3) Master the art of promotion.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Scott Public Relations

AUGUST 16, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

DECEMBER 13, 2018

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.Sign Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

SEPTEMBER 26, 2018

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. Even the SEC has loosened Reg FD rules to permit publicly traded companies to announce material news through social media. FWIW, it still looks good in a frame on the executive’s office wall.)

Media 28

Media Journalism Social Media Mobile 28

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Shift Communications

JANUARY 9, 2015

Perhaps growing your brand’s social presence while avoiding a disaster that ruins the company’s reputation and lives on as a bullet point in blog posts about social media mistakes for years to come? Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71