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Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. MORE
This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. We’ve grown to eclipse our precursor agency in size and scope. are public, we do have a fair number of similarly-exciting clients that we simply can’t disclose.) MORE
Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. HOW TO BEST MEASURE YOUR PR SUCCESS. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Data Data-Driven PR Public Relations MORE
We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Advertising Data Data-Driven PR Marketing Metrics Strategy MORE
SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? With such significant investments in AI, CDOs shared concerns about AI governance, especially around generated data such as meta-data. Implications for Marketing and PR. MORE
What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. Hyper-Segmentation of News Means Hyper-Segmentation of PR. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. MORE
However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. The best PR professionals will never deliver impact if they land great hits in the wrong publications. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Isn’t data the basis of data-driven PR? MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions. Data guides our decisions. MORE
Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others. MORE
Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients. MORE
I was asked recently what the most important metric, the most important thing to measure in PR is. However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. Public relations creates mindshare. MORE
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. If you have hours or even days before reporting is due, then perform a human-driven sampled sentiment analysis. Using the data analysis tool of your choice, understand the size of the data you’re dealing with, then calculate how many samples you’ll need to examine. Analytics Data Data-Driven PR Metrics Public Relations MORE
Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election. In a recent New York Times article , Amy Harmon discussed a growing community of data-minded people who are working together to back up the breadth of data hosted on government sites. What does this mean for the PR industry? MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Identifiable variables and data sources. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Kicking Data-Driven PR Up a Notch. MORE
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. MORE
What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Analytics Data-Driven PR Marketing Media Public Relations MORE
Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., but also consider trade publications that cover your industry. Find what works best for your audience and map out a PR plan that will help ensure you’re always a part of the conversation. MORE
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. MORE
It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Video Communications Measurement Funnel. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. MORE
There’s the tide of public opinion – the heat, the energy. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Data Data-Driven PR Public Relations MORE
Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Predicting PR Job Searches. Jobseekers searching for PR jobs will swamp prospective employers just a couple of weeks into the new year. When To Find a Public Relations Job. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Defining Data. Data Sources. MORE
In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. Why does the Citizen Analyst matter to marketers and communicators? Analytics Data Data-Driven PR Public Relations MORE
Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. You have gathered the data to defend your program, you’ve run data-driven analysis and you’re ready to create an even better PR plan for 2016. MORE
As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. MORE
As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. The job of effective public relations is to create and strengthen relationships with your audience. So to answer the question of what PR should be measured by, it’s about our ability to generate the right audiences. If PR is generating the wrong audience, it’s creating the equivalent of rotten apples. MORE
The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Crisis Communications Data-Driven PR Earned Media Public Relations Social Media MORE
One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust. PR Isn’t Sales. Public relations is not a tool for selling things. The Impact of PR. MORE
As marketers and communicators, we have focused relentlessly on the single influencer. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy MORE
Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. We’ll look at the data again in a few months to see if adoption of the 280 character limit continues to increase, where users settle on length overall, and whether the level of engagement increases in relation to tweet length. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Refining Our Data. MORE
What does the future hold for public relations professionals? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. Public Relations Strategy MORE
Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” MORE
We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Industry publications and articles. The Data Science Shortage. MORE
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. MORE
April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. FOR IMMEDIATE RELEASE. MORE
Agency Communications Data-Driven PR Publicity Shift Communications
NOVEMBER 7, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions. Data guides our decisions.
Shift Communications
NOVEMBER 14, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Data Data-Driven PR Public Relations
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Shift Communications
DECEMBER 12, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Identifiable variables and data sources.
Shift Communications
NOVEMBER 28, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Isn’t data the basis of data-driven PR?
Shift Communications
NOVEMBER 21, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Defining Data. Data Sources.
Shift Communications
DECEMBER 5, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Data Data-Driven PR Public Relations
Shift Communications
FEBRUARY 3, 2015
Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.
Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Kicking Data-Driven PR Up a Notch.
Shift Communications
JANUARY 23, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch.
Shift Communications
MARCH 19, 2015
Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself.
Shift Communications
DECEMBER 4, 2017
What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. Hyper-Segmentation of News Means Hyper-Segmentation of PR. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications.
|
Shift Communications
MAY 22, 2017
We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Industry publications and articles. The Data Science Shortage.
Shift Communications
JANUARY 4, 2016
What does the future hold for public relations professionals? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. Public Relations Strategy
Shift Communications
NOVEMBER 27, 2017
Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Predicting PR Job Searches. Jobseekers searching for PR jobs will swamp prospective employers just a couple of weeks into the new year. When To Find a Public Relations Job.
Shift Communications
APRIL 10, 2015
This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. We’ve grown to eclipse our precursor agency in size and scope. are public, we do have a fair number of similarly-exciting clients that we simply can’t disclose.)
Shift Communications
JUNE 8, 2015
We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Advertising Data Data-Driven PR Marketing Metrics Strategy
Shift Communications
FEBRUARY 20, 2019
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.
Shift Communications
SEPTEMBER 15, 2014
As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. The job of effective public relations is to create and strengthen relationships with your audience. So to answer the question of what PR should be measured by, it’s about our ability to generate the right audiences. If PR is generating the wrong audience, it’s creating the equivalent of rotten apples.
Shift Communications
FEBRUARY 13, 2017
It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Video Communications Measurement Funnel. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about.
Shift Communications
NOVEMBER 13, 2017
However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. The best PR professionals will never deliver impact if they land great hits in the wrong publications.
Shift Communications
JUNE 12, 2017
One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust. PR Isn’t Sales. Public relations is not a tool for selling things. The Impact of PR.
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.
Shift Communications
APRIL 1, 2016
April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. FOR IMMEDIATE RELEASE.
Shift Communications
JULY 19, 2017
There’s the tide of public opinion – the heat, the energy. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Shift Communications
NOVEMBER 9, 2015
In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. Why does the Citizen Analyst matter to marketers and communicators? Analytics Data Data-Driven PR Public Relations
Shift Communications
JANUARY 2, 2017
What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Analytics Data-Driven PR Marketing Media Public Relations
Shift Communications
JANUARY 28, 2019
Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., but also consider trade publications that cover your industry. Find what works best for your audience and map out a PR plan that will help ensure you’re always a part of the conversation.
Shift Communications
OCTOBER 26, 2017
SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? With such significant investments in AI, CDOs shared concerns about AI governance, especially around generated data such as meta-data. Implications for Marketing and PR.
Shift Communications
MARCH 12, 2018
I was asked recently what the most important metric, the most important thing to measure in PR is. However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. Public relations creates mindshare.
Shift Communications
FEBRUARY 25, 2015
As marketers and communicators, we have focused relentlessly on the single influencer. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy
Shift Communications
JULY 6, 2015
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. If you have hours or even days before reporting is due, then perform a human-driven sampled sentiment analysis. Using the data analysis tool of your choice, understand the size of the data you’re dealing with, then calculate how many samples you’ll need to examine. Analytics Data Data-Driven PR Metrics Public Relations
Shift Communications
NOVEMBER 17, 2017
Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.”
Shift Communications
OCTOBER 15, 2015
Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. You have gathered the data to defend your program, you’ve run data-driven analysis and you’re ready to create an even better PR plan for 2016.
Media Bullseye
APRIL 17, 2017
Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election. In a recent New York Times article , Amy Harmon discussed a growing community of data-minded people who are working together to back up the breadth of data hosted on government sites. What does this mean for the PR industry?
Shift Communications
NOVEMBER 18, 2015
As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering.
Shift Communications
JUNE 25, 2018
Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others.
Shift Communications
JULY 26, 2017
The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Crisis Communications Data-Driven PR Earned Media Public Relations Social Media
Shift Communications
NOVEMBER 20, 2017
Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. We’ll look at the data again in a few months to see if adoption of the 280 character limit continues to increase, where users settle on length overall, and whether the level of engagement increases in relation to tweet length.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.
Shift Communications
DECEMBER 21, 2018
Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. HOW TO BEST MEASURE YOUR PR SUCCESS.
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