ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Buzzstream

FEBRUARY 9, 2024

I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Successful Examples: HelpScout HelpScout’s customer service statistics post is a comprehensive post that ranks for the key term and has accrued 3,800 LRD over time. How to Pitch Brand news comes best via a Press Release.

Google 71

Google Infographics Pitching Resources 71

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. No money traded hands in the conduct of this review.

Tools 83

Tools Comparison Media System 83

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. In this post, we’ll go through some practical steps you and your team can do to get started.

Publicity 85

Publicity Training Technology Data 85

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 40

Instagram Privacy Guidelines Social Media 40

MaccaPR

OCTOBER 14, 2015

He shares his secrets to success , shows his personality , and humanizes his brand. It’s a two-way street and the bigger picture is more than you and your brand. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. He’s curated a following of more than 8.4 Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 32

Instagram Privacy Guidelines Social Media 32