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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

They typically follow narrow categories or subcategories, from Application Performance Management to Wired and Wireless LAN Access Infrastructure.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Brands are shifting focus to “Association” rather than “Advertising”. Just ask Qualcomm Wireless Reach. This is a spank-worthy practice. It is so so so important.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. Beam Semiconductor : Develops active phased array wireless transceivers to support multi-gigabit per second data rates. Focuus shows campaign KPIs in real time.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving.

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Maxim Behar: What will be the television of the future

Maxim Behar

Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. So, TV channels will have the huge motivation to produce content that is so interesting that there will be advertisers for that content. We won't have wires, everything will go wireless.

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How to Improve Your Social Media Targeting

Cision

Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Up until now, it has not been very easy to advertise on the Snapchat platform. Snap Lifestyle Categories.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The ability to touch and feel is a novelty to a generation weaned on wireless.”. The audience kills advertising. Native advertising smack down. “At At least one major publication will be fined by the FTC for an inappropriate use of Native Advertising.”. – Mike Bush | Flack Me: 2016 Predictions from Flack Me.

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