article thumbnail

The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Understanding the art of AR is critical to building relationships with these influencers.

Wireless 309
article thumbnail

In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Brands are shifting focus to “Association” rather than “Advertising”. Just ask Qualcomm Wireless Reach. This is a spank-worthy practice. It is so so so important.

Wireless 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. Beam Semiconductor : Develops active phased array wireless transceivers to support multi-gigabit per second data rates. Focuus shows campaign KPIs in real time.

article thumbnail

Maxim Behar: What will be the television of the future

Maxim Behar

The institution of television has two elements - one is technological, the other is content. The technological cannot be stopped because you see what is happening globally. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable.

article thumbnail

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Up until now, it has not been very easy to advertise on the Snapchat platform. Hobbies and interests.

article thumbnail

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

article thumbnail

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.