Sword and the Script

MARCH 27, 2018

Fewer reporters, high turnover of journalists, lack of beat reporting,” said another. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. How B2B Marketing Can Get More out of Trade Shows. 3 More Reasons Media Relations is Harder.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Wisdom of crowds.

Marketing 174

Marketing Employee Content Marketing Training 174

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Real effort into digital and social. Giving voice.

Communications 126

Communications Crisis Internal International 126

Bianchi Biz Blog

DECEMBER 2, 2021

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Earned Media: Is it worth all the trouble?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. How B2B Marketing Can Get More out of Trade Shows. If you are going to invest, then you want to get the most out of it.

Media 102

Media B2B Groups Conference 102

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

David PR Group

JULY 3, 2015

The American Lawyer reports that the AM Law 200 firms spend about 2 percent of gross revenues on marketing related expenses. A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. And that number is actually low.

Marketing 40

Marketing How To Web Trade Shows 40

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Finally Warming up to Mobile. last year, and is now down to 29% this year. The response rate was 10.9%.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 7) How B2B Marketing Can Get More out of Trade Shows. Last year an advertising spot during the Super Bowl cost $5 million. Do you find leads, or do leads find you? Do you make leads, or do leads make you? As it turns out, it a mashup of sorts.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril. In the course of my networking this week, I’ve had a number of conversations about leads. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 14, 2017

Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. A business that spends any amount of advertising money should be able to see the value. Sure, the volume of shares is interesting, but it’s also who is sharing that counts.

B2B 68

B2B Measurement Blogging Community 68

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48