Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

Sword and the Script

MARCH 27, 2018

Fewer reporters, high turnover of journalists, lack of beat reporting,” said another. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. How B2B Marketing Can Get More out of Trade Shows. 2) Pay-to-play is becoming indiscreet.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent? Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. Proceed with Caution.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Jack of all trades. Lines between what constitutes PR and content marketing continue to blur. Real effort into digital and social. Giving voice.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 14, 2017

Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. We Should Measure Content Marketing by Relationships. A business that spends any amount of advertising money should be able to see the value. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67