article thumbnail

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” The spending on paid search and SEO jives with similar surveys published on this roundup last week.

article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

largely centers around advertising. The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). Buy reprints and hand them out at a trade show. Digital forms of advertising often have detailed and granular targeting options.

Media 103
article thumbnail

B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Don’t advertise your brand. Public-speaking engagements are a strong component of a good B2B PR thought leadership plan.

B2B 178
article thumbnail

PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S. Don’t hold out for the keynote. .

article thumbnail

Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 75
article thumbnail

7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. Considering the targeted audience PR brings, media coverage in the right media outlets is viewed to be up to 10 times more credible than advertising or sales messages.