ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

PR Conversations

OCTOBER 27, 2023

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. This suggests that the organization should try to limit its publics to those it wants to reach because of its self interests.

Exercises 70

Exercises Interviews Public Affairs Financial 70

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Cision

SEPTEMBER 14, 2016

Examples include number of website visitors, number of event attendees, paid advertising reach, etc. This could be an improvement in reputation, increase in sales, stronger relationships, etc. Use the framework to identify outputs and outtakes. Outputs refer to the core measures of your programs. Did they engage with your content?

Communications 0

Communications Banking Measurement Public Affairs 0

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. It’s expanded to include public affairs and government relations as the norm.”. Additional duties. All things to all people. “We

Communications 122

Communications Crisis Internal International 122

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. He was looking to expand on this and reach schools focused on public policy and international relations. Kevin Anselmo, Experiential Communications. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Get access to personal networks with stakeholders, influencers, and publics. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Compare that with digital advertising, in which.02% Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation.

Communications 150

Communications How To Analytics Public Affairs 150

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Brett Lofgren. Talking Points.

Data 78

Data Media Analytics Energy 78

PR Conversations

JULY 5, 2017

My friends know that I work in public relations. Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. What do you hope to accomplish in your new role as senior vice president of public affairs at Story Partners?

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is an advertising company. Q13) The publications of Condé Nast have certainly experienced challenges from their heyday – with several folding altogether. Q22) What is the difference between public affairs and public relations? _. Q8) What is ROKU and why all the buzz? __. __. Q10) True or False?

Media 41

Media Public Affairs Journalism Retail 41

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators? For the original blog, please visit here. I believe AI has its place and that it’s important we, as marketers, understand how to use it.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now. “I’ve

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Most have huge advertising and marketing clout. ” Then there’s the advertising clout of big business. As influencers and advocates for business leaders, we in public relations all have a role.

Corporate 338

Corporate Policies Groups Public Affairs 338

Stuart Bruce

MARCH 17, 2014

This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. Stuart Bruce (@stuartbruce) March 11, 2014.

Communications 153

Communications Conference Groups Reputation 153

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. advertisers sound off: [link]. a relatively tiny sum?—?on

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44