Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. This new way of interacting with reporters allows for targeted pitches that meet the mark every time to achieve desired results. Final Thoughts. Looking for a Public Relations Agency?

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.

Marketing 167

Marketing Employee Content Marketing Training 167

Mark My Words

SEPTEMBER 21, 2018

from digital advertising to influencer marketing, from trade shows to vlogging and let’s not forget good old word of mouth. Process driven businesses often spend hours in dull and unsatisfying meetings, make overly persuasive arguments and then demand rationally argued cocktails of alternative propositions.

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Finding the Purrrrfect Fit.

Agency 52

Agency Marketing Media Trade Shows 52

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.

Communications 120

Communications Crisis Internal International 120

Bianchi Biz Blog

DECEMBER 2, 2021

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Earned Media: Is it worth all the trouble?

Automotive 68

Automotive Technology Engineering Trade Shows 68

David PR Group

JULY 3, 2015

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. Law firms should also plan on including funding for the following: Alumni programs. Client costs. Events and Seminars. Mailings and communications. Evaluate Your ROI.

Marketing 40

Marketing How To Web Trade Shows 40

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

Reach your target area or industry with paid advertising. You can also network in person by attending conferences or trade shows. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area. Deepen those connections with a phone call or video chat.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

DECEMBER 30, 2017

This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 7) How B2B Marketing Can Get More out of Trade Shows. Last year an advertising spot during the Super Bowl cost $5 million. Not enough metrics and you’re flying blind.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

FEBRUARY 14, 2017

A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? While it’s always good to meet new people, the foundation of a community is returning visitors. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

ReimaginePR

SEPTEMBER 5, 2016

” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Use a Human Voice. Conversational tone for the win!

Blogging 120

Blogging How To Infographics Writing 120