Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. This is why you need to start socially listening. I did this video about TikTok. Let TikTok Be Your Publicist.

How To 130

How To Pitching Film Video 130

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Media training is also one of the forgotten aspects of working with a great PR team. In that case, your team will train you to communicate effectively with the media.

Brand 52

Brand Branding Publicity Training 52

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

Pitching 130

Pitching Video YouTube Viral 130

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. Surreal thought outside the cereal box to find regular people in the UK with famous names, and allowed them to enjoy a bowl of their cereal. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. What’s driven the convergence of PR + marketing + advertising?

Social Media 119

Social Media Conference Media Corporate 119

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes.

Fashion 75

Fashion Telecommunications Crisis Training 75

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Recently, Poundland received a slapdown from the Advertising Standards Authority over its ‘Elves behaving badly’ social campaign. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Mark My Words

FEBRUARY 23, 2018

Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign.

Print 60

Print Viral Film Construction 60

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Inspired: 15 of the best digital metrics Ever wondered how digital businesses track and measure their marketing?

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Always train your staff on how to use social media, or make it someone’s full time responsibility. Watch out for #fails. Take it seriously.

Social Media 83

Social Media Media Viral Tools 83

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Flatiron Communications

NOVEMBER 14, 2014

The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives. ” In other words, marketers are paying social media stars with loyal followings to create and share branded content with their “trusted friends.”

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives. ” In other words, marketers are paying social media stars with loyal followings to create and share branded content with their “trusted friends.”

Media 28

Media Mobile Pinterest Journalism 28

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. From a media perspective, I can say that COVID has in many ways from a media practitioner perspective emphasized with a big highlighter, what we learned in school and in training. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

JUNE 23, 2021

I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market. Talking Points. To make data actionable.

Data 78

Data Media Analytics Energy 78

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113