Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 95

Survey Industry Leadership Study 95

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

JUNE 6, 2017

1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. A couple of things come to mind in the Twitter world.

Wireless 102

Wireless Storytelling Radio Analysis 102

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Here's her quick recap. and thank you, Jen!].

Measurement 69

Measurement Journalism Print Analysis 69

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” You’ll never look at media in the same way.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be? Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. And my desk was located in between the Watertop and refrigerator, where I used to meet my clients. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. Finally, if you’ve been careful to meet the “slightly” standard, you’ll have plenty of room to offer a mea cupla. Ready for it?

Company 110

Company Apparel Airlines Crisis Communications 110

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Guiding leaders into the Social Age one keynote at a time. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. — Mack Collier – @MackCollier.

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Studio, which produces all content for Inc.’s How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." And for God’s Sake, Podcasts are Not Advertising. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication aims to meet these needs. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

If you want to reach real influential individuals, meet them where they live by dealing with the real issues of the world. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. You must confront the realities of our times.

Report 225

Report Media Advertising Advertising 225