The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

AUGUST 25, 2021

These stats highlight just how key video content is for social media campaigns. By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. Instagram – IGTV and Reels. LinkedIn – native video.

Video 105

Video YouTube Instagram LinkedIn 105

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. By cultivating a positive brand image, you can attract more customers to your store and increase sales.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute.

Video 62

Video Infographics Social Media Instagram 62

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. There are three types of media: Paid Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically.

Creativity 52

Creativity Brand Branding Product Launch 52

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Build your social channels by using cross promotion.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented.

Consumer 52

Consumer Marketing Social Media Instagram 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

FEBRUARY 9, 2015

First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Even communicators could potentially use the service for pitching, if your media targets tend to be active on LinkedIn. Advertising LinkedIn Marketing Social Media' Let’s jump into the details.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Konnect Agency

FEBRUARY 26, 2021

When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Assemble Your Fans. Develop Meaningful Content.

Brand 52

Brand Branding Marketing Storytelling 52

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 98

Interviews Publicity Technology Social Media 98

MaccaPR

NOVEMBER 4, 2014

In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age.

YouTube 118

YouTube Brand Branding Crisis 118

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. GrapeVine a great influencer platform focused on Instagramers. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Image Source. James Nguyen , sleep expert at Zoma

YouTube 116

YouTube Brand Branding Video 116

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Sharing bits of information about your business or service on social media. Maybelline created awareness about their new product in town, Baby Lips Electro Pop, with #DareToNeon.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

JANUARY 14, 2022

What if someone made an offensive statement on Facebook, Twitter or Instagram? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? How would we respond if a serious incident occurred at one of our events?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62