Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. Being the Face of a Brand.

Creativity 52

Creativity Brand Branding Product Launch 52

Shift Communications

FEBRUARY 9, 2015

First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Cision

AUGUST 3, 2015

Recently I reached out to a representative sample of PR and marketing professionals to get their thoughts on Snapchat. ” Some still perceive it as a “sexting” app, and others perceive it as superfluous relative to Facebook, Instagram, or Twitter. Who is using Snapchat? ” – Esta Singer, Principal, s.h.e.

Mobile 120

Mobile Advertising Advertising Facebook 120

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Facebook, Twitter, Pinterest and Instagram all debuted “buy button” features in 2015.

Social Media 60

Social Media Trends Apparel Media 60

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. The first step you need to take before you start any kind of marketing campaign is to create a timeline and plan for your outreach.

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful.

Publicity 334

Publicity Advertising Advertising Leadership 334

Prohibition

JANUARY 14, 2022

A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. What if someone made an offensive statement on Facebook, Twitter or Instagram? Who will liaise with the affected departments, such as marketing and communications? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. Instagram – IGTV and Reels. Instagram has shifted its focus recently to account for more video content on the platform.

Video 105

Video YouTube Instagram LinkedIn 105

Konnect Agency

FEBRUARY 26, 2021

Swift, there is no denying that she is a brilliant businesswoman and a master marketer that brands can learn a lot from – especially when it comes to how she introduced Folklore in July 2020. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute.

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. No one wants to see 10 hashtags from Instagram in a Facebook post. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. 2 – Be Ready To Evolve Your Market Position. 3 – Flip Your Competitor with Judo Marketing.

YouTube 118

YouTube Brand Branding Crisis 118