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How Does a Business Press Release Differ From Advertising?

PR Fuel

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. Supporting a product launch? We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Ask yourself if your PR plan meshes with other marketing and communications plans including advertising and direct marketing. Make it flexible. Eliminate risk where you can.

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Public Relations Review

PR for Anyone

If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Those are their sponsors and they pay for the advertising. It is vital that you find someone covering your industry. Make your business newsworthy.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #4: PR is just advertising.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Do your industry reading.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Native Advertising? What is a Press Release?

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