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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. We film videos. We film an interview with you. This is why you need to start socially listening.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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Top nine PR crises so far for 2019

Prohibition

The commercial showed clips and images of sexism in films, boardrooms and also violence. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

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Media 102? A brief update to media 101

PR in High Definition

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. So, do you pitch to an editor in the hope they pass the story to a freelancer? News been framed!

Media 54
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). ” says Antoniou.

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General Election 2019: Two sides to every story

Stephen Waddington

After undertaking a set of the usual sceptical TV interviews Boris was about to get on the bus when Stephen, with his sign, asked for a picture with the lads. One of the most successful of these films did go national, the film of a visit to a kosher bakery in Golders Green. Was he going to cut tax just for the rich?