Cision
DECEMBER 20, 2017
It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.
Newsfile
NOVEMBER 14, 2023
starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.
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ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. WebpageFX predicts that by next year, 90% of online content will be video.
5W PR
NOVEMBER 2, 2016
Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. Public relations takes a lot of time, effort, and persistence.
ReimaginePR
JULY 18, 2016
When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Because videos are so captivating, it can be easy to binge-watch several in one sitting and wonder why time seemed to have left you behind. This happens to all of us.
Bad Pitch Blog
MARCH 22, 2010
1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. This also allows you to track media interest. Oh and personnel releases?
PR Fuel
SEPTEMBER 18, 2018
It shouldn’t read like an advertisement for your product. Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Instead of sending a regular press release, use an infographic to tell your story. If your only goal is to promote yourself, buy an ad.
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