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How To Create Interesting Digital Content For A “Boring” Industry

Cision

It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. Payson even created an app to give users updates on the oil and gas market and help calculate investments. If you use visuals, more people will see your content. Brainstorm Related Topics.

Industry 222
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Shopper PR: Using Public Relations to Target Customers

5W PR

In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. For instance, partner PR with content marketing.

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Directing your energy on creating value instead of waste is the direct route to higher profitability. The thinking behind daily standups is that it keeps the energy high. It is a challenge to keep up.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Piktochart : PIktochart is an online infographics tool.