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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. For CSR themes, like Duke Energy, emphasize your community contributions and positive impact.

Examples 116
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values. A public-facing CEO.

Video 149
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Marketing After Facebook for Brands [VIDEO]

Shift Communications

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Do you have — when was the last time you updated your corporate website in a meaningful way other than little tweaks here and there? When was the last time that you created an infographic?

Facebook 116
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PR Basics Based on Principles will Never Change

PR Fuel

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Corporate Contact Information. Let it be known that if someone is seeking information on corporate issues they should contact Jane Doe. Don’t be a name in a mega-giant PR firm’s portfolio.

Web 40
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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Directing your energy on creating value instead of waste is the direct route to higher profitability. How about the communication for your next corporate event? It is a challenge to keep up. Find bottlenecks.

How To 60