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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

This is a government incentive aimed at encouraging innovation among UK companies. Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. Companies can claim relief across a range of costs.

Agency 171
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

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Will brands make the transition to using more authentic, less polished content?

Communications Conversations

Advertising photography – You know the shots. Is it because brand governance structures just don’t allow for the risk-taking that more authentic content will bring? If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? Your employees!

Brand 215
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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Pay-to-play. “I

Marketing 215
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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The web has overhauled organisational communication and marketing.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Additional duties. All things to all people. “We

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.