Buzzstream
MARCH 12, 2020
It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . We decided we wanted to pit a few advertising/marketing approaches against each other. 40% of people say they won’t pay for ad-free journalism. Would You Rather? Social Media and Influencer Marketing
Doctor Spin
FEBRUARY 22, 2024
In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,
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Doctor Spin
FEBRUARY 14, 2024
This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.
Doctor Spin
DECEMBER 16, 2023
The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology, 35, 250–256.
Doctor Spin
MAY 30, 2023
Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! Phineas Taylor (P.T.)
Beyond PR
JANUARY 4, 2018
Did people who read your ebook end up buying your product? Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action. The solution?
Polaris
DECEMBER 14, 2014
The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.
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