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5 technologies that will change how you do PR

Presspage

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack. Download our latest eBook!

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The Top 50 Social Media Influencers on Twitter

Cision

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Ted Coiné – @tedcoine. Coach and author on #SocialCEO. Guiding leaders into the Social Age one keynote at a time.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. It means it’s time to get creative.

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How To Use Personas in PR

Doctor Spin

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10.

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