Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. For more expert tips and takeaways, download the full eBook. Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. For more insights and tips, be sure to check out the full eBook. Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Rock the Status Quo

JUNE 14, 2015

Check out this interesting article on Advertising Age: Sensory Marketing is the Next Frontier in Mobile Advertising. I love the idea of adding playlists to blog posts, eBooks and other pieces of content that can deepen the experience and make the content more memorable. Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Polaris

DECEMBER 2, 2014

They make money by attracting advertisers, who pay to reach the publication’s audience. If you produce multiple types of content—for instance, not only blog posts but also a weekly newsletter and ebooks—use separate editorial calendars for each to keep track of it all. But what does it really mean to “think like a publisher?”

Blogging 186

Blogging eBook How To Writing 186

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

APRIL 30, 2023

Learn more : The Four Models of Public Relations Subscribe now and get a free ebook on how to get better PR ideas ! Barnum (1810-1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Cision

JANUARY 3, 2018

Did people who read your ebook end up buying your product? Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Waxing UnLyrical

MARCH 23, 2012

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” There’s more on this in the eBook, but the image below should give you a hint.

eBook 98

eBook Facebook Small Business Social Media 98

Doctor Spin

APRIL 5, 2023

David should leverage the surprise element and not advertise his advantage beforehand. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas !

B2B 52

B2B Strategy eBook Small Business 52

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MAY 1, 2018

In general, a thought leadership piece is not an advertisement. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook. However, you must attribute anything and everything you get from other sources. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Polaris

DECEMBER 10, 2014

But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. You can’t blast out a link to your latest ebook. It’s possible an email newsletter could interrupt. You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

Doctor Spin

APRIL 5, 2023

David should leverage the surprise element and not advertise his advantage beforehand. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas !

Small Business 52

Small Business Strategy eBook Reputation 52

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Polaris

JANUARY 13, 2015

When checking their references, ask their clients about this quality—or ask the PR firm for references from advertising, promotion and event planning companies. And if you need a few more pointers, download our eBook, How to Avoid 7 Common Mistakes Marketers Make When Hiring a PR Firm. You can’t afford to make a mistake.

Agency 100

Agency eBook Measurement Creativity 100

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Editorial coverage is trusted more than running an advertisement. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. . Contact us today.

eBook 84

eBook Agency Advertising Advertising 84

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Doctor Spin

DECEMBER 22, 2023

It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. Alice Cooper and the snake “Yvonne.” ANNOTATIONS [ + ] ANNOTATIONS 1 Beyond music, Gordon also played a pivotal role in popularising the concept of the “celebrity chef.”

Wikipedia 52

Wikipedia Reddit Local eBook 52

Doctor Spin

APRIL 6, 2023

David should leverage the surprise element and not advertise his advantage beforehand. Read also: The Easy Street PR Strategy: Keep It Simple To Win ⭐️ Subscribe now and get a free ebook on how to get better PR ideas ! David should use a slingshot, a weapon he is familiar with and can strike from a distance.

Strategy 52

Strategy Real Estate Case Study System 52

Shift Communications

AUGUST 22, 2016

Paid advertising reach also continues to decline in performance , with many ads experiencing sub-1% clickthrough rates. We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Why has this happened?

Analysis 60

Analysis eBook Analytics Study 60

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. In many cases, it will be a landing page that can help drive conversions, whether it’s downloading an eBook or registering for an event. Keep your landing page in mind.

Writing 60

Writing eBook Policies Advertising 60

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Brands market their products using a variety of tactics, including advertising, sales promotion and social media.

Measurement 100

Measurement Advertising Advertising eBook 100

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Online advertising has changed. Download our ebook PRetrospective now. Watch the recording now. Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

OCTOBER 8, 2015

Some keywords may only be helpful from an advertising perspective – but others can certainly offer new ideas that can drive visitors away from competitors to your site. This data can point to what topics you should consider creating content for that competitors are currently using for their sites and PPC efforts. Content Research.

SEO 60

SEO eBook Video Conference 60

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Once marketers had completed the assessment, they received a personalised 20-page ebook that gave advice on their strengths, weaknesses, and preferred working style.

B2B 120

B2B B2C Facebook Storytelling 120

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. For more great tips download our free PR eBook by clicking the button below. Charity organisations can then conduct their own PR activities to promote the business and stick to their budget.

Case Study 90

Case Study How To Study Pitching 90

Bad Pitch Blog

FEBRUARY 21, 2013

Ken Wheaton is Advertising Age ''s managing editor. Friends, colleagues and the rest of you, Forgive the mass email (believe me, there are a lot of you), but I just wanted to announce that "Bacon and Egg Man," my second novel, is now on sale in print and as an ebook. He''s also an author. I don''t care how you read it. Doesn''t matter.

Pitching 64

Pitching eBook How To Pinterest 64

Beyond PR

JANUARY 4, 2018

Did people who read your ebook end up buying your product? Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Instead, what I mean by this question is, in addition to the profit from products and services, should marketing also earn money by virtue of marketing?

Marketing 60

Marketing Conference Software B2B 60

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Doctor Spin

APRIL 17, 2023

David should leverage the surprise element and not advertise his advantage beforehand. Subscribe now and get a free ebook on how to get better PR ideas ! David should use a slingshot, a weapon he is familiar with and can strike from a distance. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ReimaginePR

OCTOBER 10, 2016

For example, urge them to visit your website to download your free, relevant ebook. At the end of every video, call your audience to action. I love the idea of sending them back to your website in some way.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) .” Over the last few years, there have been more I.C.

Communications 40

Communications Conference eBook Facebook 40