Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Presspage

AUGUST 15, 2017

the importance of online reputation management. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership. the importance of measurability. contributors.

Technology 115

Technology Big Data Video Data 115

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. We’d each penned a chapter. And we were questioning why. Scott’s a nice guy.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

JANUARY 5, 2024

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Reputable Sources: Trusts content from reputable environmental organizations and NGOs. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Source: M/C Journal 1 Marshall, P.

How To 52

How To eBook Corporate Groups 52