Doctor Spin

OCTOBER 9, 2023

Kirk Hallahan, Professor Emeritus, Journalism and Media Communication, Colorado State University , proposes five types of publics based on their knowledge and involvement: 1 Hallahan, K. Learn more: Subscribe and get a free ebook on how to get better PR ideas. Inactive publics: The forgotten publics in public relations.

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Doctor Spin

NOVEMBER 30, 2023

link] Learn more: Cognitive Dissonance: Mental Harmony Above All Else Subscribe and get a free ebook on how to get better PR ideas. Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Source: Journal of Personality and Social Psychology 5 Elliot, A., & Devine, P.

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Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? 4 Silfwer, J. 2020, June 4). The Spiral of Silence.

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Doctor Spin

NOVEMBER 29, 2023

Source: Journal of Public Relations Research 1 Bourne, C. The Inbound First PR Strategy: The Beauty From Within Learn more: How to Create a PR Strategy That Actually Works Subscribe and get a free ebook on how to get better PR ideas. Journal of Public Relations Research, 27, 322 – 336. 1840 af Søren Kierkegaard.

Leadership 52

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Doctor Spin

DECEMBER 3, 2023

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. link] 2 Bargh, J.

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Doctor Spin

DECEMBER 16, 2023

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. link] 2 Hao, L.

Journalism 52

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Doctor Spin

DECEMBER 30, 2023

Source: Journal of Business and Psychology 1 Vries, R., Learn more: Split Sessions: Recognition, Rewards, and Feedback Subscribe and get a free ebook on how to get better PR ideas. Journal of Business and Psychology, 25, 367 – 380. Bakker-Pieper, A., & Oostenveld, W. Leadership = Communication? Leadership = Communication?

Leadership 52

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Doctor Spin

JUNE 7, 2023

Journal of Human Evolution, 22 (6), 469–493. Learn more: 150—Dunbar’s Number Subscribe and get a free ebook on how to get better PR ideas ! Source: Discrete Hierarchical Organization of Social Group Sizes Read also: Group Sizes (From Support Cliques to Tribes) Subscribe and get a free ebook on how to get better PR ideas !

Wikipedia 52

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Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. Learn more: What Public Relations Does for an Organisation Subscribe and get a free ebook on how to get better PR ideas. In most universities, Marketing is taught as a part of Business Administration.

Publicity 52

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PRSay

SEPTEMBER 18, 2020

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. He has authored four books for the American Management Association and articles for publications such as the Harvard Business Review, Chief Executive and the Journal of Business Strategy.

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Doctor Spin

APRIL 25, 2023

Organization Development Journal. Therefore, perception management is more critical than ever before. .” — Walter Lippmann Subscribe now and get a free ebook on how to get better PR ideas ! Organization Development Journal. Source: Organizational Perception Management 3 Hargis, M. & & Watt, John. 2023, April 21).

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Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! Read also: Conversion Theory: The Disproportionate Influence of Minorities Subscribe and get a free ebook on how to get better PR ideas ! Journal of Personality and Social Psychology, 95 (4), 810–825. Learn more: P.T.

Publicity 52

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Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . 40% of people say they won’t pay for ad-free journalism. We learned that a lot of people skip ads when listening to podcasts, and a decent amount of people would be willing to pay for ad-free journalism.

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Advertising Advertising Marketing Privacy 131

Doctor Spin

JANUARY 16, 2024

Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. link] Learn more: The Four Models of Public Relations Subscribe and get a free ebook on how to get better PR ideas. Journal of Professional Communication, 1. Public relations excellence 2010. link] The result?

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PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content. a free marketing course).

Blogging 52

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Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A good PR strategy extends beyond the reach of traditional journalism and courts target audiences where they are already going to get their information. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one.

Strategy 76

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Beyond PR

JANUARY 4, 2018

Did people who read your ebook end up buying your product? Bell holds a degree in journalism from the University of Missouri School of Journalism. Around the world, 55 percent of those surveyed said they were unsure whether or not there was any digital or real-world behavior driven by the brand’s content.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.”

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Mindful Marketing

DECEMBER 17, 2015

She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. Producing an eBook on B2B marketing and PR. She blogs on public relations and marketing leadership issues for Fast Company. It’s a marvelous feeling.

Communications 50

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Doctor Spin

DECEMBER 3, 2023

Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Source: American Journal of Health-System Pharmacy 2 Fairhurst, G., & Sarr, R.

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Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Organization Development Journal. Read also: Digital-First is the Way Subscribe and get a free ebook on how to get better PR ideas. Organization Development Journal. Source: Hargis, M. & & Watt, John 7 Hargis, M. &

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Sword and the Script

JUNE 6, 2017

Also, when an agency team sends a draft of an eBook to review several hours prior to the call, strong in-house marketers review it, make notes, and come prepared. Good clients get more out of their agency by not demanding six account team members, including the VP, on a press release or display ad review call.

Agency 60

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Waxing UnLyrical

MAY 20, 2015

Molly Borchers is an experienced PR strategist, eBook author and blogger at FreePRHelp.com. As a publicist, she has secured media coverage in top outlets — Wall Street Journal, CNN, ESPN, Mashable and Wired just to name a few, and she’s a Huffington Post contributor. Image: Brennan Moore via Flickr, CC 2.0.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? PR Resource: Journalism vs PR To spin or not to spin. Photo: Jerry Silfwer) Journalism vs Public Relations PR professionals and journalists share many practical skill sets. Learn more: Journalism vs PR Subscribe and get a free ebook on how to get better PR ideas.

Media 52

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Doctor Spin

DECEMBER 3, 2023

Source: Journal of Personality and Social Psychology 2 Turner, M., Journal of Personality … Continue reading This is especially true when the group perceives a threat of negative views from external sources. Journal of Personality and Social Psychology, 63, 781–796. Pratkanis, A., Probasco, P., & Leve, C. link] 2 Turner, M.,

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Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

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Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Resources 53

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Doctor Spin

JANUARY 5, 2024

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10. M/C Journal, 17, 1–10. Which Persona Type Is Best?

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Cision

AUGUST 26, 2015

Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015.

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Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. So where do you start?

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ZudePR

JUNE 6, 2016

On distraction-fighting habits) Writing my goals in my journal daily. The Wall Street Journal calls him a top influencer on the web. On that Road to Damascus moment) I went on an eBook-writing blitz in 2015 where I wrote and self-published one bite-sized eBook daily for three months straight. I'm either on or off.

Writing 114

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ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I got involved with the ebook project because I wanted to contribute. A secret sauce.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

DECEMBER 15, 2023

link] Learn more: Echo Chambers: Algorithmic Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Source: Digital Journalism 5 Ling, R. Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. Digital Journalism, 8, 596 – 604.

Viral 52

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Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. The Brand Advantage Journalism Podcast. 46) Phoebe Chongchua.

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Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Digital Journalism, 8, 596 – 604.

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Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

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Ethics Communications Print Television 52