Advertising Comparison Technology Writing 
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Ask yourself if your PR plan meshes with other marketing and communications plans including advertising and direct marketing. Make it flexible. Eliminate risk where you can.
Sword and the Script
SEPTEMBER 1, 2020
Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder. Or thereabouts. year-over-year.
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Sword and the Script
SEPTEMBER 3, 2019
As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. However, Sean Czarnecki published an informative write up on the report.
Sword and the Script
FEBRUARY 11, 2017
Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. By comparison, users make an estimated two trillion searches on Google per year. It’s worth noting Pinterest also has a foundational track record with social media advertisers.
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.
Sword and the Script
JULY 2, 2019
I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3
Sword and the Script
MAY 14, 2019
Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.
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