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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151
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What Facebook Thinks You Should Know About Their Ad Products

Cision

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. The Facebook Ad Ecosystem.

Facebook 120
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PR Tips and Hacks for a Small Business

The Proactive Report

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” You can create your own groups on social media and build a community of engaged followers. When that story was told it generated a ton of interest in the community and the media.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? Rapid Fire Round.

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Behind the Headlines With David Landis

Cision

PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. To truly stand out, you need creativity, innovation and originality. Unlike others, I believe that PR will not only survive, but also thrive. We just open the doors and the customers will come.”

Writing 120
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Why Your Company Needs Online Reputation Management?

Prohibition

The Internet is a vast, complex system of virtual connections and communities. When a job opening is advertised online, a good reputation will drive applications. Customers will inform you precisely what they like and dislike and provide constructive criticism for improvement if needed! Recruitment.

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Activism Sells, Creating New Content Marketing Opportunities

prTini

Consumers are clamoring for hope, inclusivity, stability, community and connectivity — and forward-thinking brands are responding. During the Oscars, five brands were capitalized on current events, bordering on pointedly political , with their advertisements. It’s shifting consumers ‘ buying habits.