Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. All organizations communicate their vision and product value, but not all communications efforts are effective. Message optimization (SEO for PR).

Brand 370

Brand Branding SEO Engineering 370

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Advertising 71

Advertising Advertising Social Media Media 71

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? However for the smaller, independent businesses it is likely to have some impact.

Advertising 62

Advertising Advertising Twitter B2C 62

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

FEBRUARY 20, 2023

With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. How to use custom audiences for social media targeting Custom audiences are another tool you can use when building your campaign.

Social Media 62

Social Media Advertising Advertising How To 62

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Agility PR Solutions

OCTOBER 19, 2023

As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically.

Pitching 113

Pitching How To Advertising Advertising 113

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. Each episode reflects on the company’s business, opportunities, and challenges as well as how they’re navigating these unusual times.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Does this make sense?

Advertising 76

Advertising Advertising Marketing Viral 76

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Public speaking is also a great way to build a personal brand.

How To 232

How To Conference B2B Advertising 232

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 151

Viral How To Marketing Advertising 151

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 144

Viral How To Marketing Advertising 144

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. And some are using the brand narrative in adverse ways.

Strategy 78

Strategy Brand Branding How To 78

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. These creators are regular customers who share their experiences with a brand.

How To 78

How To Community Customer Service Tools 78

Awario

SEPTEMBER 29, 2022

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook. I suggest learning from the best in the field.

Facebook 105

Facebook Examples Marketing Advertising 105

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists.

Publicity 100

Publicity Marketing Pitching Google 100

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Also, the devil is in the details.

How To 159

How To Facebook Social Media Advertising 159

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . How to place emotional bets.

Brand 252

Brand Branding YouTube Social Media 252

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. While PR and advertising do often intersect, there are some key differences. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. This is where influencer marketing enters.

Marketing 105

Marketing Advertising Advertising Social Media 105

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand.

Brand 156

Brand Branding How To Storytelling 156