Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 100

Interviews Publicity Technology Social Media 100

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The third day, we take our VIPs into a television studio.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. you’ve almost been vetted by the media already, and then they will use you again for a future interview. PR FOR ANYONE.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Transcript. It is the end of August. and you have all ages here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

OCTOBER 13, 2022

Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. ready to speak from your power in your interview. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. PR FOR ANYONE.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. So when you do land that interview, you nail it. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

SEPTEMBER 16, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. There’s also a bonus video in there about how to nail the interview when you get it. Pick one of these and start pitching the media today!

Pitching 130

Pitching Financial Small Business YouTube 130

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

Publicity 79

Publicity How To Television Agency 79

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. A national TV interview can be worth its weight in gold. When compared to advertising, a PR campaign is an economical way to put your firm in front of potential clients and build brand loyalty.

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016.

Brand 60

Brand Branding Content Marketing Film 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. All this via one bare-bones blog and a Facebook group. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry.

Social Media 78

Social Media Web Media Measurement 78

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Do you have a blog?

Publicity 225

Publicity Marketing YouTube Video 225

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 66

Publicity Small Business Advertising Advertising 66

Bad Pitch Blog

APRIL 2, 2006

And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. Entertainment Television, The Learning Channel and The Weather Channel. Now you can make headlines, or killer a piece in seconds -- made and sent to you right NOW! Yeah, we''re only human.

Television 40

Television Advertising Advertising Corporate 40

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.

Video 62

Video Infographics Social Media Instagram 62

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Transatlantic television became possible. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

PR in High Definition

NOVEMBER 28, 2016

Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. Never before have there been so many streams of direct access to the presidential candidates. As marketing and comms professionals, there are a few things we can start doing now: 1.

Social Media 48

Social Media Media Twitter Survey 48