Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. Now comes the big question: Should B2B brands use TikTok?

B2B 111

B2B Brand Branding B2C 111

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Polaris

JANUARY 2, 2015

So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Everyone wanted to understand the new rules. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. The great thing about influencer relations is that it is often far more flexible than traditional advertising packages or similar – plus it can be far more engaging and cost effective.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. The great thing about influencer relations is that it is often far more flexible than traditional advertising packages or similar – plus it can be far more engaging and cost effective.

B2B 48

B2B Marketing Strategy Corporate 48

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. Red Bull, Johnson & Johnson, and Arrow Electronics still market their products like other organizations, including advertising and traditional public relations.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Throughout the process of gathering old stories and files, many employees past and present remarked that the history project was long overdue. Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. A concise background story, set of perks, and attractive presentation of the product’s value will resonate with target audiences.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

FEBRUARY 1, 2024

From a business perspective, chatbots allow for a present brand around the clock and by participating in conversations in real-time brands are able to foster a sense of connection and responsiveness by providing information. These intelligent programmes are able to act as 24/7 companions, engaging with users in real-time.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. MIMASummit pic.twitter.com/AQ6N2IdcVV — Brave New Media (@BraveNewMediaMN).

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Instagram only allows links in a post when it’s a paid advertisement. Don’t think of SlideShare as just a repository for used presentation slides. With more than 1.65 Be strategic.

Social Media 40

Social Media Pinterest Media Marketing 40