Remove Advertising Remove Automotive Remove Brand Remove Technology
article thumbnail

7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Our technology speaks for itself.

article thumbnail

7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.

article thumbnail

Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75
article thumbnail

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85
article thumbnail

The Power of Earned Media: What You Need to Know

Bianchi Biz Blog

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

article thumbnail

Earned Media: Is it worth all the trouble?

Bianchi Biz Blog

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. YES, it might be easier … but it’s not more effective for your brand. And it’s not just us saying that. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

article thumbnail

The top paid partnerships on Instagram in 2023

NewsWhip

There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact. Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. Let’s take a look.