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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

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Buy BRADY, But Don't Be Like Brady

Mindful Marketing

Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel. BRADY , which calls itself “The Next Generation Apparel Brand,” seems intent on living up to that label. Therein lies the advertising irony. ” ​ Subscribe to Mindful Matters blog.

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Play with a Purpose

Mindful Marketing

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. ” ​ Subscribe to Mindful Matters blog. each, the big kids’ meals aren’t very wallet friendly. Learn more about the Mindful Matrix.

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

Maybe your website already features a blog, or a couple social media channels with original content. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. and an invaluable time-saver.

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A Promotion Unlike Any Other

Mindful Marketing

” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life. ” Subscribe to Mindful Matters blog. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand.

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5 More Outside-The-Box Content Marketing Ideas

Cision

Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Native Advertising. Obviously, that wasn’t a comprehensive or exhaustive list.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.