Advertising Analytics Data-Driven PR Measurement 
Shift Communications
NOVEMBER 24, 2014
As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Christopher S.
Deirdre Breakenridge
NOVEMBER 16, 2016
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. SFM: Yes, exactly.
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Shift Communications
OCTOBER 15, 2015
Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Figure out where your audience is and don’t be afraid to remind them with targeted advertising.
Sword and the Script
DECEMBER 21, 2021
This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Fast-vertising.
Shift Communications
MARCH 3, 2015
For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. Although I don’t know if we’ll see the Google Analytics movie anytime soon…).
Shift Communications
JUNE 12, 2017
The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.
Shift Communications
JANUARY 2, 2017
How can we use data, analytics, and algorithms to achieve awareness at scale? We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. The solution to this quandary is the owned audience. Dark Social and Influence.
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