category industry-news 
ImPRessions - Crenshaw Communications
MAY 18, 2021
Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. or “ WTF Programmatic? and much more.
Buzzstream
JANUARY 22, 2024
150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories. There is a right way and a wrong way to do it, however.
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ImPRessions - Crenshaw Communications
JUNE 23, 2020
PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. Not only that, but a bylined article, in contrast to an editorial piece, typically allows a brand to take control over its own message.
NewsWhip
MARCH 31, 2021
What happens when influence outshines advertising? They’re really looking for new ways to reach consumers, especially now when it comes to that fragmented consumer journey and all the things that comms people do really well, it’s not just driving buzz, but it’s really central to the way consumers decide.
Onclusive
MAY 10, 2018
These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” And the journalists can be grateful for this, too.
Ishmael's Corner
SEPTEMBER 30, 2014
With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. Few have succeeded in making the news as well as Apple. People like choices. Chutzpah?
Cision
JUNE 6, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.
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